According to surveys and anecdotal evidence, there has been a significant rise in generosity at the high end of the Tooth …
keeping up with the Joneses
How the Internet Is to Blame for Your Overspending
For eons, the concept of keeping up with the Joneses fueled people’s desires to acquire the markings of wealth and show them off. With the rise of the Internet, the Joneses aren’t just next door or around town—they’re …
The Evolution of Keeping Up With the Joneses, as Seen in 17th Century German Villages
When was consumerism, in the modern sense, born? Researchers say it was at least a century before the Industrial Revolution brought cheap, mass-produced goods to the world. Hoarding, and the popularity of storage units, came a bit later.