A third-string quarterback with zero Pro Bowl appearances and highly criticized throwing mechanics—who was recently dumped by his team from last year, and who many football analysts predicted wouldn’t be in the NFL this year—will have one of the league’s hottest-selling jerseys.
The San Francisco 49ers Colin Kaepernick doesn’t play or look like a prototypical quarterback along the lines of Tom Brady or Peyton Manning. And the fact that Kaepernick is so different has been great for merchandise sales.
On Thursday, the NBA announced a proposal that would place advertising on players’ jerseys starting in 2013. If officially approved in September, expect the other three North American leagues to be close behind.
The phenomenon of undrafted Harvard grad and previous NBA benchwarmer Jeremy Lin is translating into serious money, as Knicks’ ticket prices soar and stores can’t keep up with demand for Lin jerseys and “Linsanity” merchandise.