When shoppers met the smartphone, they quickly learned that the device was ideal for shopping around — while shopping in …
impulse purchases
Millennials Are Biggest Suckers for Selfish Impulse Buys
Members of Gen Y—the “millennials” born roughly between 1980 and 1995—are perhaps the most studied demographic in history. We know everything from how often they post on Facebook and Twitter, to what degree they really want to be able to wear jeans at work. Here’s one more factoid about this group that retailers are sure to take note …
Impulse Buying 2.0: Groupon’s New Deals Tempt Anyone Who’s Hungry or Bored Right Now
Groupon, the runaway leader in the enormously popular group daily deals concept, is aiming to once again upend the way consumers leap for tempting, limited-time offers.
Consumer Research Roundup: 7 Studies Explaining Why You Buy, Why You Have No Free Time, and Why a Designer Good Purchase Can Snowball
Also, there are theories as to why the layout of IKEA stores is so damn confusing, and why the presence of a Walmart in your neighborhood may have caused you to gain weight.
What Stuff Costs
You probably spend more on beer, cable, pets, day care, and health insurance than you think. And you wouldn’t believe what some couples will spend on their wedding day.
America Saves Week Factoid: There’s $15 Billion in Your Couches
I just learned three things: 1) There’s something called America Saves Week. 2) We’re in the middle of America Saves Week (February 20-27, 2011). 3) According to the America Saves Week website (and the U.S. Treasury), Americans collectively have $15 billion in loose change hanging around their homes, cars, nightstands, purses, pants …
