You’d think that when retailers enhance their online shopping options, the goal would be increased online sales. Not so with Target, Gap and Rite Aid — which are adding new online tools with the hopes of boosting in-store sales.
impulse purchase
Why You Should Be Happy Online Shopping Checkout Is Such a Hassle
According to the findings of a new survey, one of the biggest complaints among online shoppers regards the checkout procedure. Specifically: Having to enter payment and shipping information before finalizing a purchase. But is …
Warning: Don’t Mix Alcohol and Online Shopping
Drunk dialing, drunk texts, drunk Facebooking … there are many things one shouldn’t do while drunk. Add online shopping to the list.
Fashion Faux Pas: When Regular Deals Beat Flash Deals
Flash sales and daily deals from the likes of Groupon and Gilt succeed in two key ways: First, the big, prominently featured discount off the original retail price gets consumers excited by the prospect of a great value; second, …
4 Weird Academic Studies on Economics and Consumer Behavior
Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings.
