You’d think that when retailers enhance their online shopping options, the goal would be increased online sales. Not so with Target, Gap and Rite Aid — which are adding new online tools with the hopes of boosting in-store sales.
Impulse Buy
Why You Should Be Happy Online Shopping Checkout Is Such a Hassle
According to the findings of a new survey, one of the biggest complaints among online shoppers regards the checkout procedure. Specifically: Having to enter payment and shipping information before finalizing a purchase. But is …
Millennials Are Biggest Suckers for Selfish Impulse Buys
Members of Gen Y—the “millennials” born roughly between 1980 and 1995—are perhaps the most studied demographic in history. We know everything from how often they post on Facebook and Twitter, to what degree they really want to be able to wear jeans at work. Here’s one more factoid about this group that retailers are sure to take note …
Warning: Don’t Mix Alcohol and Online Shopping
Drunk dialing, drunk texts, drunk Facebooking … there are many things one shouldn’t do while drunk. Add online shopping to the list.
Finally, Money Advice That Will Make You Skinnier
One more reason to opt for paper over plastic as often as possible: your health (physical and financial).
