How Ikea, Audi and Nike brand their way into your life with apps
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Hotel Brands Become World Travelers
In today’s world, there’s a large swath of travelers that—no matter which country they call home—owns iPhones, drinks Starbucks coffee, and furnishes their homes with the help of IKEA. It’s a safe bet they’re also attracted to the same kinds of hotels.
Strange Bedfellows: 4 Companies Surprisingly Getting into the Hotel Business
What do a toy company, a supermarket, a low-cost furniture chain, and a movie studio have in common? They’re all trying to extend their brands—perhaps in embarrassingly awkward fashion—into the hotel business.
Marriott & IKEA Launch a Hotel Brand for Millennials: What Does That Even Mean?
Most hotels are marketed to a specific group: travelers. Not Baby Boomer travelers or Gen X travelers or millennial travelers—but all travelers. But a new hotel brand called Moxy has been specifically “designed to capture the …
Why the Mid-Priced Mattress Is Getting No Love
When navigating the spectrum of products in the marketplace, consumers naturally gravitate to the middle. The popular mid-price hotel category, for instance, is attractive to the masses who don’t want to skimp by staying at a …
Next Frontier of Consumerism: Couch-Potato Shopping
Last-Minute Mother’s Day Gifts: 8 Tips for Making Mom Happy
What does mom really want for Mother’s Day? The results of recent surveys offer some indication. (Hint: A nice dinner might be better than a taser—even a pink taser.)
For the Best Fast Food Bargain, Don’t Look to the Drive-Thru
A mammoth quarter-pound hot dog and a 20-oz. fountain soda for a grand total of $1.50? It’s hard to beat a bargain like that, unless you’re preparing meals at home. You won’t find this deal at McDonald's, Taco Bell, or Nathan’s …
The 10 Best Brand Extensions Ever (According To Me)
Why Retailers and Restaurants Love Giving Away Gift Cards
It’s that time of year again. To drum up holiday sales, retailers are once again taking creative license with the term “Black Friday”, and national chains are dishing out bonuses to fuel gift card purchases (think $5 bonus card when you buy a $25 card) that’ll wind up in stockings and awkward Secret Santa office parties. Why is putting …
10 Things That Are Actually Getting Cheaper
We live in a time when the costs of things like gas and gold have soared, just as a laundry list of everyday expenses such as coffee, rent, health care, used cars, and bacon are approaching or have already reached all-time high …
Look for Electric Vehicle Charging Stations at IKEA, Walgreens, Convenience Stores
One of the big holdups stopping drivers from buying electric cars is that there aren’t many places to recharge the battery as it’s dying down. Hence, the concept of “range anxiety,” in which electric car owners drive with a …