In honor of Ikea's recent foray into prefab housing, we took a look at some of the most famous brand-stretching in corporate history. Many, if not most, of these exercises fall flat on their faces, but when they pan out, brand extensions sometimes surpass their parent company’s wildest expectations. Got your own favorites? Let us know in the comments.
This is the story, via Chris Matyszczyk, of how Ikea used Facebook to promote a new store in Malmö, Sweden:
