ice cream

Marketing smart of the day: Häagen-Dazs Five

With the economy still somewhat slow, companies probably don’t want to be going hog-wild on the R&D spending. Yet at the same time, with consumer dollars tight, companies likely also want to have flashy new products to dangle in front of people, to tempt them to spend what little cash they are shelling out at said company. What to do? …

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