Heinz

Soda Wars: $3.99 for a Case of Coke

Last summer, the average price for a case of soda was $6.12 in grocery stores. Beverage manufacturers preferred it that way, before soda price wars broke out, with Wal-Mart charging $4 or $5 for a case of Coca-Cola, Pepsi, and other top brands, and grocery store competitors matching prices.