Got a dollar? That’ll buy four sliders at White Castle in May. Even though the special deal is available throughout the …
hamburger
Big Chain Restaurant Trends: Hot Menu Items, Hot Marketing Strategies
In recent years, the rise of better burger franchises and fast-casual chains such as Panera Bread and Chipotle has put pressure on sit-down chain restaurants and classic fast food joints alike. As the competition for diner …
Would You Pay $2 Extra to Have a Whopper Delivered to Your Door?
Wendy’s was on track to boot Burger King off its perch as the No. 2 hamburger chain in the country, so the King is fighting back by stealing a page from pizza shops’ playbook: In four test markets, the brand is offering home …
Meet the $16 Fast Food Burger
Wendy’s is on pace to replace Burger King as the No. 2 hamburger chain in the U.S., and it owes much of its success to new, more upscale menu offerings like thicker, rounder burgers, fries with sea salt and salad with asiago cheese. But that’s nothing compared to what the company is doing in Japan. It’s pulling out all the stops with a …
Wendy’s Beats Burger King — By Rounding Its Hamburgers?
It’s been nearly three decades since Wendy’s started asking America “Where’s the beef?” As it turns out, the question it should have been asking all along was, “What shape is the beef?” The longstanding third-place hamburger …
Fast Food Fight: The Battle for ‘Better Burger’ Supremacy
Is $6 too much for a fast food burger? Judging by how many quickly-served, higher-quality burgers are hitting the market lately selling for $5, $6, and up—strictly for the sandwich, not a whole meal—diners seem to be game for …
