With today’s national deal from Groupon, $10 buys a certificate worth $20 at any Old Navy store in the U.S. or Canada. (No online purchases allowed.) The offer is available for purchase only on Thursday, June 2, and the Groupon must be used by July 30—after that, it becomes worth a mere $10 again.
Everybody knows that sex sells. Groupon is showing the world that bizarre-but-carefully-inoffensive writing can do the same.
In the last year, some 23 million Americans bought daily deals. That’s a lot of people. And because of all that money being spent, the daily deals market continues to attract new players, new innovations, and new ways to convince consumers they’re getting a deal.
Despite some indication that interest in Groupon and other daily deal sites is on the wane, the flash deals market keeps getting more and more crowded—with bigger and badder competitors. Facebook rolled out its deals service last week, and now Amazon and AT&T are jumping into the daily deal mosh pit as well.
In a recent survey, people said that 49% of the items purchased through daily deal coupons were “needs,” while 48% were “wants.” But come on, who are people kidding?
Today, Facebook is launching a social flash deals service simply called Facebook Deals in five test cities: Atlanta, Austin, Dallas, San Diego, and San Francisco. (Why not NYC? Boston? Nothing in the Northeast?) On the one hand, the service is basically yet another of the hundreds of Groupon copycats, amounting to more daily deal …
Thus far, the fastest-growing online coupons have tended to be for deals on restaurants, spa treatments, and impulse type buys—fun stuff that consumers probably wouldn’t have otherwise bought if a deal hadn’t presented itself (and stuff they often regret purchasing, even at a discount). Trend-wise, it’s looked like these flash “deals” …
This phenomenon explains why, even as the economy tanked, real estate foreclosures soared, and spending at restaurants and car dealerships plummeted, women still found ways to pay for lotions, hair treatments, lipstick, and other beauty products.
Group-buying site LivingSocial made news for introducing a $10,000 coupon, and now the company is getting attention by going in the opposite pricing direction: Today, LivingSocial members have been dining in restaurants all over Washington, D.C., and they’ve been getting as much as $20 worth of food for just $1.
Also: tips for cutting back on what you pay for everything from groceries to toys to your first home.
Groupon, the industry leader in the hugely popular but possibly fading group daily deal space, just announced a new acquisition. The company has taken over intellectual trademark ownership of April Fool’s Day, which henceforth is to be referred to as “Groupon Presents April Fool’s Day.”
“Comfort and fun are key — saving money definitely helps … Plus, free food tastes better than un-free food!”