Daily deal giant Groupon is known for its peculiar sense of humor. There was the time the site “bought” April Fool’s Day. The introduction of marketing gimmicks like the creepy virtual discount wheel called “Clicky” can only be …
Groupon
Groupon’s Reward Program (Appropriately Named ‘Groupon Rewards’) Rolls Out Nationally
Consumers love daily deals for the discounts on restaurants, spas, and other products and services. Merchants, on the other hand, use daily deals in order to draw in new customers—people that the business hopes will turn into …
Why You May Be Less Likely to Delete that Daily Deal
For many consumers, “daily deal remorse”—regret felt after getting caught up in the moment and biting on an offer from Groupon or LivingSocial for no good reason—has been replaced by what might be called “daily deal fatigue.” …
Groupon Faces SEC Probe, Investor Lawsuit as Stock Hits New Low
Groupon’s headaches are growing more serious. Just days after an accounting snafu forced the discount website to reveal a greater-than-reported fourth-quarter loss, the company was slapped with a shareholder lawsuit accusing its …
Facebook Readies Public Debut in Strongest IPO Market Since 2007
As Facebook prepares for the most widely-anticipated IPO in nearly a decade, the social networking phenom certainly seems to have nailed its timing. The first quarter of 2012 saw the strongest IPO market since 2007, according to …
Why Groupon’s Fuzzy Math Should Worry Investors
What is it with daily-deals website Groupon and accounting? The latest snafu came Friday when the company restated earnings to reflect a larger fourth-quarter loss after failing to set aside enough money to account for customer …
Daily Deals to Go: LivingSocial Launches Takeout & Delivery Service
For the most part, restaurant deals from the likes of Groupon, LivingSocial, and other sites have come in the dine-in-only variety. Starting Thursday, though, LivingSocial is offering takeout and delivery services at restaurants in 26 U.S. markets, with the rest of the country to soon follow.
Coupons for Snobs? Expansion of ‘Groupon Reserve’ Continues
Apparently, affluent foodies like getting deals as much as the next person. Groupon’s “Reserve” daily deal program, which focuses on fancy tasting menus and other luxury offerings, is spreading to its fourth U.S. city, Los Angeles. When considered alongside similarly high-end offers from Gilt City and LivingSocial Gourmet, the rise of …
Amazon-Sized Daily Deal: $5 for $10 Amazon Gift Card, from AmazonLocal
On Tuesday, March 20, the daily deal space will be buzzing with a special offer from Amazon‘s surging flash sale site, AmazonLocal. A $10 Amazon gift card can be yours for the sum of just $5.
Now There’s a Daily Deal Site for Underwear
You have to give the daily deal industry some credit: It’s never short on new—and often, unorthodox—ideas. Groupon has been trying out $30 VIP memberships and creepy carnival-style games promising extra discounts in recent …
Are Daily Deals Dying? Or as Hot as Ever?
After rocketing to popularity with consumers, the buzz around daily deals was bound to fade. In the past year, news has broken that one-third of daily deal sites have disappeared, and signs have surfaced that many merchants are …
What Will Daily Deals Sites Think of Next? Introducing the Branded Credit Card
The daily deal concept itself was once considered an “outside the box” business model, so it seems natural that daily deal sites such as Groupon and LivingSocial have a long history of taking chances and trying unusual things. …