On Tuesday, March 20, the daily deal space will be buzzing with a special offer from Amazon‘s surging flash sale site, AmazonLocal. A $10 Amazon gift card can be yours for the sum of just $5.
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Big Deal: A Major New Player (eBay’s PayPal) Enters the Daily Deal Market
Without question, Groupon has been a tremendous business success story thus far, inspiring the legions on copycat daily deal sites, along with the previously unheard-of notion that coupons can, in fact, be cool. The latest major force to leap into the field dominated by Groupon and LivingSocial is PayPal, which is expected to start …
How Smartphones, Price-Check Apps, and Daily Deals Are Changing Black Friday—and the Entire Holiday Shopping Season
Smartphones—and therefore, deals—are everywhere this holiday season. This means that shoppers should have an especially easy time getting the best price on gifts. Then again, it also means that retailers have an especially …
Daily Deals: More For the Rich Than the Poor, More About Spending Than Saving
The main selling point for Groupon, LivingSocial, and other daily deal vendors is how much the consumer saves through the use of discounted vouchers. But a couple of new studies demonstrate a point that should be obvious, but …
Do Daily Deal Sites Exaggerate Their Discounts?
The presentation of a daily deal from Groupon, LivingSocial, and others is fairly standard. Along with a description of the deal, there are always three numbers displayed prominently: the original price, the discounted price, and …
What’s Next for Daily Deals: Rewards Programs and (Perhaps?) Branded Credit Cards
The daily deal market led by Groupon and LivingSocial has undeniably gotten popular over the past few years. Some 23 million consumers bought daily deal vouchers last year, and hundreds of startups have tried to get a piece of …
How Daily Deals Are Losing Their Allure — For Businesses and Consumers Alike
Two big names are dropping out or seriously scaling back their interests in the daily deal marketplace, an oversaturated field with hundreds of competitors that’s still mostly dominated by dominated by Groupon and LivingSocial. …
“We see people selling deals for about the same price they bought them for, or even less because they want to get rid of the deal quickly.”
The Backlash Against Online Daily Deals
More than 1 in 5 daily deal vouchers are never used. Increasingly, customers who do redeem them complain of pushy upselling, tricky fine print, or that the service or product was a poor value or just plain bad, no matter how big …
“We want to gorge night after night on affordable Thai fare and to guzzle Merlot at wine bars seemingly more numerous than all the grapes in America, and then to drop hundreds of dollars on removing the dental stains and fleshly dimples that result. ”
“Those shoppers are probably more price conscious, less courteous to employees and may not tip well.”
Groupon-O-Rama: 10 Rising Trends in the Daily Deals Market
In the last year, some 23 million Americans bought daily deals. That’s a lot of people. And because of all that money being spent, the daily deals market continues to attract new players, new innovations, and new ways to convince consumers they’re getting a deal.
