Movie fans are surely excited by the soon-to-be-released Superman reboot, Man of Steel. But the film might be even more eagerly anticipated by its 100-plus corporate promotional partners, which are using the movie to help sell razors, cell phones, fast-food burgers, Twizzlers, a career in the armed forces and more.
Gillette
Get an Edge on Razor Manufacturers: 8 Strategies to Save on Shaving
Most men take little joy in shaving. Keeping a clean-shaven face is an obligation — a chore that’s necessary for maintaining a professional appearance on the job, and perhaps to maintain some semblance of attractiveness to …
Dollar Shave Club: A Start-Up’s Viral Ad for ‘F***ing Great’ Razors Is a Big Hit
Here’s the Dollar Shave Club concept: Starting at $1 per month, customers get a month’s worth of razors delivered to their doors, with a razor handle included in the first shipment. As far as modern-day business models go, it …
Why Oh Why: Why You Should Care About These 8 Consumer Questions Asking ‘Why’
For instance: Why in the world would you have to pay a fee just to pay your bill?
Life’s Little Rip-offs That Drive Consumers Totally Nuts
Printer ink—which often costs more than the damn printer itself—immediately comes to mind. So do razor blade cartridges that cost more than $4 a pop.