A gift should make the recipient happy — or at least not sad or angry. As the gift-giving season is upon us, it’s a good time to remember that gifts are a powerful form of communication. So what messages are being sent by the holiday gifts you’ve picked out for people?
Why is it that it’s so difficult to buy gifts for dads on Father’s Day? The answer, which many marketers and quite a few sons and daughters don’t want to hear, is that plenty of dads truly don’t want anything that’s bought in a store.