It’s unlikely that Batman or Bruce Wayne would ever be seen driving a Kia. The practical, commuter brand just wouldn’t be …
gender
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for …
Women and Money: Why You Need to Take Control Now
The good news: More than a third of American women are now the family breadwinner (look at that!). The bad news: We still tend to pass the buck on important money matters, such as investing and retirement. Ready to take charge of …
Race, Gender and Careers: Why ‘Stuffing the Pipeline’ Is Not Enough
When Wharton operations and information management professor Katherine L. Milkman was earning her doctorate at Harvard University in business and computer science, it became clear that she would pursue a career as a professor. As …
Why It’s Good That 76 Percent of Women Reported Being Their Household’s Primary Retirement Planner
A new report shows that more women are taking on a greater role in investing and family financial planning — and this could spell great news for the economy.
No Job? No Date for You!
In a new survey conducted by an online dating service, three-quarters of women said they were unlikely to date a man who is unemployed. Only one-third of the guys surveyed, by contrast, refuse to go with women who don’t have jobs.
Why Planets Collide When We Talk About Money
When it comes to money, men really are from Mars and women from Venus, according to an expert panel at the Council for Economic Education. The one thing they have in common: Neither is particularly astute when it comes to managing their finances.
The Vicious Cycle of the Gender Pay Gap
The gender pay gap is a labyrinth of unconscious prejudice and blatant discrimination, a byproduct of unbalanced professional opportunities, educational prospects and deeply-entrenched societal norms. With so many forces at work, …
When Consumers Pay More Due to Race or Gender
Is there a “woman tax”? By some account, women pay over $1,300 more annually than men for everything from deodorant to sneakers to health care. They’re not the only group that pays a premium, though. Men are charged thousands …
Are Female Board Members Breaking the Banks?
The conventional wisdom — not to mention a good deal of research — suggests that women are less inclined than men to take big risks with money. That’s why a new discussion paper prepared by three economists for the German …
The Business of Super Bowl XLVI, By the Numbers
The Super Bowl is a big game for NFL fans and players, and it’s arguably an even bigger day for business interests surrounding the event. Here’s a look at some of the stats that have nothing whatsoever to do with what happens on …
Survey: Women Are Smarter, More Thorough When Buying Cars
Study after study shows that, generally speaking, women are uncomfortable haggling over major purchases. The groundbreaking book Women Don’t Ask indicated that men are four times more likely to initiate negotiations than women, …
