Pizza is popping up in more (and sometimes unusual) places, and it’s being prepared and marketed in new (and sometimes …
Gen Y
Marriott & IKEA Launch a Hotel Brand for Millennials: What Does That Even Mean?
Most hotels are marketed to a specific group: travelers. Not Baby Boomer travelers or Gen X travelers or millennial travelers—but all travelers. But a new hotel brand called Moxy has been specifically “designed to capture the …
How Car Buying Is Becoming Less Awful—or At Least Less Time-Consuming
Anyone who has sat through the endless “let me talk to my manager” runaround at an auto dealership would probably agree that buying a car is one of the most painful shopping experiences in the consumer landscape. But must this …
Ambassador of Buzz? Are Offbeat Job Titles Awesome or Unprofessional?
Why be just another generic “associate” when you could hold the job title of ninja, happy maker or ambassador of buzz? Then again, they might just come off as silly
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Selling Cars to Millennials: Quirky Models, Flashy Colors Aim to Get Gen Y Out of Neutral
Automakers are realizing that millennials are not like older consumers — and that the trusty old car models and classic sales pitches just won’t cut it.
Millennials: Turns Out the ‘Entitled Generation’ Is Willing to Sacrifice
The idea that all millennials act the same way, or that millennials as a group are entirely self-centered and unwilling to sacrifice is just plain wrong.
Season of Giving? Holiday Shopping Hits New Heights of Selfishness with ‘Self-Gifting’
Six in ten shoppers will hit the malls during the always-expanding holiday season and engage in what’s rapidly becoming a holiday tradition: self-gifting. We’ll reward ourselves with an average of around $140 in self-gifts this …
Note to Gen Y Workers: Performance on the Job Actually Matters
We’ve all heard about how millennials have been raised by “helicopter parents,” who hover over them and protect them from criticism and disappointment. The result is a “teacup” generation of young people who may appear …
What Happens When We Reach ‘Peak Car’?
Despite several strong months of new-car sales in a row, the average American is driving less and less each year. Drivers have been hitting the road less for years in countries such as France, Spain, Belgium, Australia, New …
How Different Generations of Americans Try to Find Work
Do millenials approach the job hunt differently than their older counterparts in Gen X or the Baby Boom generation? It turns out that they do, sometimes in surprising ways. For one thing, despite the fact that millennials are …
Just How Underemployed Is Gen Y?
Gen Y is in a bind. This group of 18- to 29-year-olds has been told they must go to college in order to find a decent job. Yet upon graduating, few jobs are available to young people — and those that are open often don’t require …
