It’s not particularly complicated: $5 is a nice round, approachable, affordable-sounding number. At a time when popular fast-casual chains are pushing the average diner bill upward, the $5 price point is especially likely to get the attention of deal hunters. And that’s why fast food customers are seeing more and more of the fiver.
freebies
Free Donuts! Everything You Need to Know to Celebrate National Donut Day
National Donut Day falls on the first Friday of June—this year it’s today, June 7. But considering what the day is best known for—free donuts—perhaps it’s time to go ahead and change the name of “holiday” to Free Donut Day.
Forget the Dollar Menu: 25¢ Burgers at White Castle Throughout May
Got a dollar? That’ll buy four sliders at White Castle in May. Even though the special deal is available throughout the month, you’ll have to time it carefully to take advantage.
New Game for Baseball Fans: Go to the Ballpark Without Spending a Dime
Watch any Major League Baseball game on TV. More often than not, when a view of the “crowd” pops onto the screen, you’ll see more empty seats than people. And the fans who did actually show up may be spending little or nothing to …
Tax Day Freebies 2013: April 15 Is for Filing Taxes and Snagging Handouts
A new Pew survey has it that one-third of Americans actually like doing their taxes. Perhaps more surprisingly, the prospect of free cinnabons and free curly fries on Tax Day has nothing to do with it.
Ben & Jerry’s Free Cone Day Is Today, April 9 – And More Freebies Coming
Everybody loves ice cream. And everybody loves freebies. And free ice cream? That’s almost too good to be true.
Dumpster Diver Café? ‘Underground Restaurant’ to Feature Discarded Foods – And No Prices
The practice of “dumpster diving” has been featured in reality TV shows and parodied on “Portlandia.” This summer, foods salvaged from supermarket dumpsters will play a central role in a very unusual Boston-area café.
Stealth Celebrity Endorsement: No Money Changing Hands, Just Free Burritos
There’s no mystery as to why companies give away swag during the Oscars to people in the movie business. The possibility that a celebrity will Tweet about the product or perhaps be photographed with it more than offsets the cost …
Madness for Sale: Businesses Go for a Piece of NCAA ‘March Madness’ Basketball Tournament
There’s just no stopping the madness. From Hooters restaurants to businesses selling books for homeschooled children to the National Hot Dog and Sausage Council, everyone seems to be pursuing a marketing tie-in to March Madness, a.k.a. the NCAA basketball tournament.
Free Love! Valentine’s Day Freebies from Redbox, Starbucks, Quiznos, Denny’s & More
Sure, Valentine’s Day is the ultimate Hallmark Holiday, when restaurants are crowded and overpriced and people buy gifts mainly because they feel obligated. But February 14 is also a terrific day for snagging free …
Valentine’s Day Deals: Romance in the Form of Heart-Shaped Meat, Fast Food By Candle Light
This Valentine's Day, you can serve your sweetie a heart-shaped donut for breakfast, follow it up with heart-shaped pizza for lunch, then a heart-shaped pretzel mid-afternoon snack, and finally a heart-shaped steak for dinner. …
It’s Freebie Season: Now’s the Time for Free Coffee, Free Pancakes, Free Pizza, Free Ice Cream
In what’s become an annual trend, the beginning of every year is marked by a flood of fast-food discounts, followed by national giveaway days when consumers can scoop up pancakes, bagels, ice cream and more for free.
