In just over a week, Kmart’s 30-second “Ship My Pants” spot — go ahead, say it quickly — has received close to 13 million …
free shipping
Amazon Prime: Bigger, More Powerful, More Profitable than Anyone Imagined
Membership in Amazon Prime, which offers unlimited free two-day shipping, has doubled in less than two years. Analysts predict it’ll double again by 2017
Online Shoppers: Meh, Same-Day Shipping Isn’t That Big a Deal
Same-day delivery is being pumped up as a major step for e-retail—the service that’ll boost online shopping sales into the next stratosphere. There’s one minor problem, though: Shoppers don’t seem to want it all that much.
10 Big Retail Trends from the 2012 Holiday Shopping Season
What did the 2012 holidays teach us about the current state of shoppers—and, of course, the places where they shop?
Procrastinating Holiday Shopper Helper: Last Call for Free Shipping Guaranteed to Arrive Christmas Eve
In a repeat of a trend from last year, many retailers have rolled out special last-minute shipping deals for procrastinating consumers who finally want to get their shopping done—only without going to the store, and without paying for shipping.
Why Free Shipping Is Almost Universal — And Why You Should Be Wary of It
If you didn’t notice it, yesterday was celebrated in some quarters as Free Shipping Day. It does seem odd, though, to focus on a single day for free shipping when throughout the entire season free shipping has not really been …
Same-Day Delivery: Losing Money Is O.K. if You’re Winning Over Customers
From Now On, Every Day Is Cyber Monday
When Cyber Monday-esque deals of 40% and 50% off sitewide start appearing before Thanksgiving and become commonplace on Black Friday, is there much point to Cyber Monday itself?
E-Retail Strikes Back: Amazon’s Latest Strategies in War for Holiday Shopper Dollars
So You Want More Free Shipping? You Got It
If there’s one thing e-retailers hate, it’s shopping cart abandonment. Shoppers fill up their virtual carts and then fail to follow through on the purchase quite frequently. While there are many reasons why this happens, one of …
Maybe Future of Retail Won’t Be Shipped but Picked Up
Delivery or pickup? It’s a standard question when ordering a pizza or a Kung Pow Chicken dinner, and it’s becoming a standard question no matter if you’re ordering groceries or a new set of shelves. Even when shipping for online purchases is free—and this is increasingly the case, especially during the holiday shopping season—there …
Your E-mail In-Box Is About to Be Swamped. Happy Holidays!
Warm up your “delete” button. A new study about retailer e-mail trends shows that stores are sending messages to subscribers earlier in the season—well before the season even begins, actually, in many shoppers’ eyes. The …
