Retailers love that price-matching guarantees attract shoppers. At the same time, they hate it when customers actually try to take advantage of these policies.
fine print
Consumer Overload: Why We Tune Out Info & Services That Are Supposed to Help
Who would want to ignore great deals, the chance to improve goods in the marketplace, and information that’s supposed to protect us from rip-offs and unsafe products? It turns out a lot of us would—because we’re swimming in an …
Why Restaurants Use the ‘At Participating Locations Only’ Disclaimer
Lately, it seems like at the bottom of every freebie, buy-one-get-one deal, and 99-cent special, there’s some teeny-tiny print noting that the offer is good only “at participating locations.” The clause is especially ubiquitous at fast food chains, and consumers are known to get agitated after walking into an establishment expecting to …
‘Sitewide’ Discounts That Aren’t Really Sitewide
The promotion says everything is discounted. Everything, that is, except for a long list of excluded brands, styles, and special items. Which means that not everything is discounted.
Bound to Buy: The 10 Types of Consumers Who Inevitably Overspend
Are you an Illogical Rationalizer? A Fine Print Ignoramus? Or perhaps a Shortsighted Sign-Me-Upper? If your behavior fits one of the ten consumer categories below, then there’s your explanation for why you don’t have more money in the bank. If you behave like all of the consumer types below, then let’s hope you make a lot of money — and …
Lawns, Fine Print, Virginity, and 9 Other Things the World Should Get Rid Of
I have conceded defeat on the quest for a perfect, weed-free lawn, and apparently I am not alone.
