Pizza is popping up in more (and sometimes unusual) places, and it’s being prepared and marketed in new (and sometimes …
Domino’s
Madness for Sale: Businesses Go for a Piece of NCAA ‘March Madness’ Basketball Tournament
There’s just no stopping the madness. From Hooters restaurants to businesses selling books for homeschooled children to the National Hot Dog and Sausage Council, everyone seems to be pursuing a marketing tie-in to March Madness, a.k.a. the NCAA basketball tournament.
How Fast Food Restaurants Tempt You into Breaking New Year’s Resolutions
Naturally, restaurants launch some of their most tempting deals of the year in January, making it extra difficult to keep resolutions.
Nothing to Hide: Why Restaurants Embrace the Open Kitchen
In the past, restaurant customers may have preferred food to magically appear out from behind closed doors, with no indication whatsoever about how the sausage is made—figuratively or literally. After years of hearing Big Food …
Is a Quick-Service Pizza Joint Really the Most Satisfying Chain Restaurant Experience?
American consumers are apparently very satisfied with national pizza chains. The highest score in a new customer satisfaction survey was awarded to Papa John’s, while one of its low-cost pizza rivals, Little Caesar, also had one …
It’s Official: We’re Comfortable Ordering Pizza Online
For the first time ever, Domino’s surpassed $1 billion in digital sales in the U.S. over a 12-month period. To celebrate—and pump up e-sales even further—the chain is offering a 50% off pizza deal. Only, of course, for …
Big Chain Restaurant Trends: Hot Menu Items, Hot Marketing Strategies
In recent years, the rise of better burger franchises and fast-casual chains such as Panera Bread and Chipotle has put pressure on sit-down chain restaurants and classic fast food joints alike. As the competition for diner …
What’s Hot, New, Weird, Delicious, Refreshing, and Exciting in Pizza and Beer
Two classic staples for Friday night, or any night really, are getting makeovers. Among the newest options for consumers are beer that doesn’t taste like beer, frozen pizza that doesn’t taste like cardboard, and gas stations that …
Domino’s Latest Stunt: $50 Foie Gras & Snow Crab Pizzas
In the U.S. pizza is casual, feet-on-the-coffee-table grub, but Japanese diners are dropping $50 on pies from Domino’s, following a big marketing push by the American pizza chain to rebrand the collegiate staple as haute holiday fare. For fifty bucks, diners aren’t just getting a plain — or even pepperoni — pie: They’re getting pizza …
Wanna Help Sell a Food Product? Toss in the Word ‘Artisan’
Which sounds more appealing: an artisan sandwich, or just a plain old sandwich? Marketers are increasingly tossing the word into the name of food products because consumers assume “artisan” means the item is somehow made with love and expertise and individuality. But many “artisan” foods are processed and mass-produced just like their …
Pushing Fast Food Like Never Before
The beginning of the year is a tough time for the fast-food restaurant business, when there’s something of a post-holiday lull, if not a mini backlash. Overeating and overspending among consumers is common during the holidays—and so dieting, scaling back spending, and avoiding fast food is common in the period afterward. Or at least …
It’s a Deal: 50% Off Pizzas at Domino’s
Per Domino’s Facebook page, use the coupon code 50OFFPIZZA to order a pizza at 50% off the regular menu price. The code is valid only for carry-out orders (not delivery) at participating Domino’s locations through December 19.
