The conventional wisdom holds that the solution’s to ones problems must involve doing something. But have we overlooked the opposite, easier and cheaper option? Here’s making the case for doing nothing in five spheres of modern-day consumer life.
“50 years ago, no one needed deodorant. Mankind survived for thousands and thousands of years without it. Suddenly in the past 50 years, deodorant is an absolute necessity in polite culture. So how did that happen? Repetition creates reality; and using mass communications, repetition created the ‘deodorant reality’ for millions of people.”