The term “big data” is all the rage these days, but what does it mean for small businesses?
data mining
Big Data Knows What You’re Doing Right Now
“Big Brother is watching you.” That’s a line from the dystopian classic 1984, but it’s also far closer to reality than most Americans realize. No, there’s not some totalitarian government spy in a trench coat following you, but …
Orbitz Shows Higher Prices to Mac Users
Imagine going for an oil change and finding out that the auto shop charged you a higher price just because you had a luxury car, so they figured you could afford it. You’d probably get ticked off and find another mechanic, right? …
Why Text Mining May Be The Next Big Thing
“Big Data” is a hot topic in the business world these days. But there’s a subset of this broad field that has yet to take a turn in the spotlight. It’s called “text mining,” and you’re probably going to be hearing a lot more …
We’re Total Cheapskates When It Comes To Our Privacy
The value of consumers’ personal data online has been a hot topic lately. The astronomical $100 billion some analysts have suggested Facebook could be worth when it goes public stems from the fact that the social media powerhouse …
Privacy? Here’s How Data Mining Might Actually Help Consumers
With so much concern over privacy in the digital world, it’s worth noting how the careful disclosure of consumer data might actually help. This is especially true in the area of personal finance, where the newly minted federal …
