As we enter the most deal-crazed time of year, daily deals sites such as Groupon and LivingSocial try to adapt to the …
daily deals
Back-to-School Bonuses: Free Gift Card Promotions Are in Season
Retailers and manufacturers often prefer to give consumers a little something extra rather than simply offering items at lower prices. When that something extra comes in the form of a gift card that must be used in a separate purchase, the strategy ensures that the shopper must return as a customer. So what seems like a bonus for …
Should Your Small Business Use Daily Deal Services?
The idea is enticing: You could potentially drive hundreds, if not thousands, of new visitors to your small business by using daily deal services like Groupon or Social Living. But before you jump in, know the risks.
How Groupon Saved a Zoo – And Ruined a Waffle Restaurant
Judging by the experiences of some small business owners, Groupon has tremendous make-or-break power. A daily deal from Groupon can turn a business around, in ways that are good or, possibly, deadly.
Consumer Overload: Why We Tune Out Info & Services That Are Supposed to Help
Who would want to ignore great deals, the chance to improve goods in the marketplace, and information that’s supposed to protect us from rip-offs and unsafe products? It turns out a lot of us would—because we’re swimming in an …
Wednesday Is For Lovers of Cheap Wine
On a Wednesday not long ago, the flash-deal wine specialty site WTSO (WinesTilSoldOut) sold more than 87,000 bottles in a single day, grossing over $1 million in sales. The Hump Day at hand was a “Cheapskate Wednesday,” a …
Done Deal: CBS Gives Green Light to Sitcom Based on Groupon
Daily deal giant Groupon is known for its peculiar sense of humor. There was the time the site “bought” April Fool’s Day. The introduction of marketing gimmicks like the creepy virtual discount wheel called “Clicky” can only be …
Groupon’s Reward Program (Appropriately Named ‘Groupon Rewards’) Rolls Out Nationally
Consumers love daily deals for the discounts on restaurants, spas, and other products and services. Merchants, on the other hand, use daily deals in order to draw in new customers—people that the business hopes will turn into …
Why You May Be Less Likely to Delete that Daily Deal
For many consumers, “daily deal remorse”—regret felt after getting caught up in the moment and biting on an offer from Groupon or LivingSocial for no good reason—has been replaced by what might be called “daily deal fatigue.” …
Daily Deals to Go: LivingSocial Launches Takeout & Delivery Service
For the most part, restaurant deals from the likes of Groupon, LivingSocial, and other sites have come in the dine-in-only variety. Starting Thursday, though, LivingSocial is offering takeout and delivery services at restaurants in 26 U.S. markets, with the rest of the country to soon follow.
Coupons for Snobs? Expansion of ‘Groupon Reserve’ Continues
Apparently, affluent foodies like getting deals as much as the next person. Groupon’s “Reserve” daily deal program, which focuses on fancy tasting menus and other luxury offerings, is spreading to its fourth U.S. city, Los Angeles. When considered alongside similarly high-end offers from Gilt City and LivingSocial Gourmet, the rise of …
Now There’s a Daily Deal Site for Underwear
You have to give the daily deal industry some credit: It’s never short on new—and often, unorthodox—ideas. Groupon has been trying out $30 VIP memberships and creepy carnival-style games promising extra discounts in recent …
