Pricing shouldn’t be used to extract the maximum value from every transaction. Customers can feel the squeeze from these practices and may even lash out. Instead, create shared value with customers by using the following pricing principles:
Back in the day, screens allowed you to do one thing: Sit down with popcorn and watch Blade Runner. Today, they can do things that even go beyond what last generation’s science fiction could imagine. Those old sci-fi writers did …
Two-thirds of our economy is in the service sector. So why is service so bad?