When asked, consumers almost always say they want more options. But their purchasing behavior often indicates otherwise.
customers
Know What Your Customers (Really) Do Best
Customers are more valuable than the money they spend. They can help grow your company, whether they buy more or not. Here are three things your customers can give you:
Set Prices That Benefit Everyone
Pricing shouldn’t be used to extract the maximum value from every transaction. Customers can feel the squeeze from these practices and may even lash out. Instead, create shared value with customers by using the following pricing principles:
Self-Serve Revolution: How Touchscreens Are Replacing Human Customer Service
Back in the day, screens allowed you to do one thing: Sit down with popcorn and watch Blade Runner. Today, they can do things that even go beyond what last generation’s science fiction could imagine. Those old sci-fi writers did …
How to Get Even for Poor Customer Service
Two-thirds of our economy is in the service sector. So why is service so bad?
