Based on their labels, and even by the long histories detailed on their websites, you’d never know some seemingly …
In the beer world, the last five or so years have been marked by the rise of craft brews, and the simultaneous sales slump of most mass-market beers. Amid the turn to craft, one middle-of-the-road brew stands out because sales have increased for seven consecutive years. And no, it’s not PBR we’re talking about.
Beer drinkers don’t encounter the word “microbrew” much anymore. The preferred term now is “craft beer.” But there’s much discussion—and quite a bit of bitterness—about which brews are truly deserving of the label.
If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Is black the new pale yellow? Things are looking that way when it comes to beer.