Nowadays, retailers and manufacturers can’t merely introduce a new product to consumers and call it a day. The way that 7-Eleven is launching “Slurpee Lite,” its new low-calorie drink, shows how a product rollout must be an “event.” This week’s event includes a big Slurpee giveaway.
convenience stores
With High Gas Prices, Americans Are Already Driving Less, Buying Better MPG Cars
Gas prices are soaring: The national average has increased 13ยข per gallon in the past week alone. The rise comes after weeks of steadily soaring gas prices, which is especially disturbing because February usually sees a decline …
