Consumers are very reluctant to reveal personal information, according to a new survey, so you may want to limit what you ask them – and make it clear what you plan to do with the data.
Consumer
Should We Stop Referring to People as ‘Consumers’?
The term “consumers” is routinely used in place of “people” and “citizens.” While most people (consumers?) don’t notice or care much about the terms being used interchangeably, there are those who resent being labeled as …
Q&A with Andrew Benett, Author of ‘Consumed: Rethinking Business in the Era of Mindful Spending’
Could it be that consumers aren’t quite as gullible as marketers, manufacturers, and advertisers have long assumed? Could it be that today’s consumers are smarter and more informed than they have ever been when it comes to deciding whether to buy or pass on a product? Could it be that the age of mindless accumulation is gone for good, …
Advertisers Are About to Know Even More About You. And It’s Sorta Scary
Consumers: Thanks to the web, and the long string of digital data one produces with each click, market researchers know more about your behavior than ever before. And they will soon be able to get inside your brain and get even better at predicting your buying habits.
How the Different Voices in Your Head Affect What You Eat, Drink, Wear, Drive, and Buy
A new study tries to explain the complicated reasons for how people make decisions to consume everything from Doritos to hybrid cars, Victoria’s Secret lingerie to New Balance sneakers.
Be Savvy When Purchasing Your … Soul Mate?
CNN’s Consumer Tips blog has a post about how to figure out if someone you’re dating is THE ONE. Wait. What? Yes, this is filed under Consumer Tips, with the tag line “Empowering you to be a savvy consumer.” I guess this is one area in which you really should shop around. I’m not sure if there’s a way to get a deal on last year’s model …
