As the Senate continues debating financial-industry reform this week, I’d like to re-iterate a point I first made in a Time.com article: lots of businessmen are in favor of a sweeping overhaul.

You wouldn’t necessarily know that from reading the headlines, since headlines tend to capture the highest profile lobbying—like what comes from the U.S. Chamber of Commerce. Those stories usually say that companies are wary of financial-industry reform, typically because of the fear that the cost of doing business will rise.

But that attitude is far from pervasive.