The term “consumers” is routinely used in place of “people” and “citizens.” While most people (consumers?) don’t notice or …
Consumed
The True Meaning of Shopping
If you think shopping is a simple act based on simple human needs, you’re sadly mistaken. Either that or you’re a really good, amazingly efficient and unemotional shopper. For most consumers, shopping takes on meaning beyond a basic exchange of goods and currency, serving as therapy, entertainment, sport, drug, and sometimes, um, torture?
Q&A with Andrew Benett, Author of ‘Consumed: Rethinking Business in the Era of Mindful Spending’
Could it be that consumers aren’t quite as gullible as marketers, manufacturers, and advertisers have long assumed? Could it be that today’s consumers are smarter and more informed than they have ever been when it comes to deciding whether to buy or pass on a product? Could it be that the age of mindless accumulation is gone for good, …
Embracing the Simple Life, Starting With Your Clothes
In the future, as depicted in the likes of “The Jetsons” and Woody Allen’s “Sleeper,” each person wears one outfit over and over again. Basically, predictors are saying that one day, fashion will be gone, and we’ll all wear uniforms. (Jerry Seinfeld had a joke along these lines, in which he can’t wait for the day when he doesn’t have to …
