It’s funny how commercials work. Or rather, according to a new study, it’s funny how some ads succeed in making viewers …
commercials
What Were They Thinking? 10 Ads That Sparked Controversy
Cringe-inducing ads can do a lot to tarnish a company’s image. Here’s ten examples of advertisements gone wrong and how each company handled the fallout.
How Celebrity Endorsements Can Backfire
Celebrities obviously bring attention to the products they endorse. That’s why manufacturers, retailers, and brands are willing to drop millions to get celebs as spokespeople. Yet a new study shows that sometimes, the celebrity …
Next Frontier of Consumerism: Couch-Potato Shopping
How Random Companies Desperately Try to Attach Themselves to All the Super Bowl Hoopla
The Super Bowl is obviously a big deal for business. Advertisers are paying an average of $3.5 million per 30-second commercial aired during the game, and they’re spending millions more to promote online contests and viral video …
The Business of Super Bowl XLVI, By the Numbers
The Super Bowl is a big game for NFL fans and players, and it’s arguably an even bigger day for business interests surrounding the event. Here’s a look at some of the stats that have nothing whatsoever to do with what happens on …
Super Bowl Commercials: Playing to the Cheap Seats
It costs a fortune to advertise during the Super Bowl. So it’s interesting that so many of the commercials seem aimed not at the spendthrift rich, but at folks who are still shell-shocked by the recession, and who remain reluctant to open their wallets.
Commercials: Be Entertaining, Not Informative
The Today Show did a segment this morning on the best commercials of 2008, as awarded last night by the Association of Independent Commercial Producers. The commercials were fun to watch—some dazzling special effects that made kids’ eyebrows dance in hilarious fashion, a display of iconic images from the past juxtaposed to similar …
