You’d think that McDonald’s, Taco Bell and other chains would be satisfied to draw in crowds who come during the normal …
Coke
Movie-Theater Owner Tries to Justify $4 Fountain Sodas
It’s been estimated that movie theaters make an 85% profit at the concessions stand on overpriced soda, candy, nachos, hot dogs and, of course, popcorn. Movie-theater popcorn has been called one of America’s biggest rip-offs, …
The 10 Best Brand Extensions Ever (According To Me)
Super Bowl Viewers Expected to Use Facebook, Twitter at Record Levels This Year
Why Consumers Will Pay a Premium to Get Less Product
With the super-sizing of meals, restaurants found easy profits from consumers willing to pay a little extra to get what seemed like a lot more. Now, to appeal to health-conscious consumers who’d happily pass along the …
Is the High Cost of Healthy Food Really the Reason for Poor Nutrition?
The New York Times‘ Economix blog has an interesting post on new research on the “cost per calorie” of different foods and drinks.
Why Consumers Can’t Pass Up MyCoke Promos, McDonald’s Monopoly Games, and Lotteries
For marketers, these and other low-stakes games of chance are goldmines: Consumers buy in time and again even though the odds of winning anything meaningful are horrendous.
