The next time you consider going out to eat, you may have to contend with temptations in the form of burgers so good that can’t be called fast food, special blink-and-you’ll-miss-them deals, drinks poured out of unusual …
For marketers, these and other low-stakes games of chance are goldmines: Consumers buy in time and again even though the odds of winning anything meaningful are horrendous.
Last summer, the average price for a case of soda was $6.12 in grocery stores. Beverage manufacturers preferred it that way, before soda price wars broke out, with Wal-Mart charging $4 or $5 for a case of Coca-Cola, Pepsi, and other top brands, and grocery store competitors matching prices.
Continuing on with the riveting consumer-life lecture series, which covers topics such as “Self Checkout: Burden or Blessing?” and “Customer Service Confrontations Through the Ages,” today’s discussion takes a look back at the history of a marketing ploy that seems to give customers something for nothing.
If recent consumer spending is any indication, the best bottled water is … cheap bottled water.
Nobody likes taxes, least of all me. But what the much-discussed idea of taxing sugary soft drinks boils down to is this: Does it make more sense to pay up when you buy Dr. Pepper, or when we all pay the doctors’ bills and rising health insurance premiums related to guzzling way too much Dr. Pepper?