Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
Coca-Cola
5 Top Trends for 2013 Super Bowl Commercials
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Fast-Food Chains Want You to Eat More than the Usual Breakfast, Lunch and Dinner
You’d think that McDonald’s, Taco Bell and other chains would be satisfied to draw in crowds who come during the normal meal hours and who order food and beverages that are normally enjoyed during those hours. Instead, in the …
Food Stamps: More Benefit to Big Food Than to the Poor?
The federal government is spending millions to encourage more Americans to apply for food stamps, or rather the Supplemental Nutrition Assistance Program (SNAP), which replaced food stamps. Ads paid for with tax dollars are …
The Movement to Ban McDonald’s, Coca-Cola From the London Olympics
Junk food giants McDonald’s and Coca-Cola could find themselves left at the starting blocks after the London Assembly voted to call for a ban on Olympic sponsors that produce high calorie food and beverages.
Why Companies Can No Longer Afford to Ignore Their Social Responsibilities
In 1970, the economist and Nobel laureate Milton Friedman published an article in The New York Times Magazine titled, “The Social Responsibility of Business Is to Increase Its Profits.” In the article, he referred to corporate …
Inside Yesterday’s Stock Market Rally
The markets got back their mojo Tuesday, with the S&P 500 gaining 1.6%, the Nasdaq climbing 1.8%, and the Dow Jones Industrial Average jumping 1.5%. Apple, the stock that broke the market’s back in recent days, rocketed 5.1% …
Food Fight! Stores, Producers, Consumers Battle over High Food Prices
Here’s a news flash that won’t be remotely surprising if you’re responsible for grocery shopping in your house: the cost of food has been rising. In the past year, consumer food prices have increased 4.4%, compared with a 2.9% …
The Redboxification of the American Shopping Experience
What will the vending machines of the future look like? What’ll they sell? Perhaps the question should be: What won’t they sell? Coinstar, the company that owns DVD kiosk giant Redbox, is testing out new machines that’ll sell …
How Random Companies Desperately Try to Attach Themselves to All the Super Bowl Hoopla
The Super Bowl is obviously a big deal for business. Advertisers are paying an average of $3.5 million per 30-second commercial aired during the game, and they’re spending millions more to promote online contests and viral video …
