Clorox
Q&A with Andrew Benett, Author of ‘Consumed: Rethinking Business in the Era of Mindful Spending’
Could it be that consumers aren’t quite as gullible as marketers, manufacturers, and advertisers have long assumed? Could it be that today’s consumers are smarter and more informed than they have ever been when it comes to deciding whether to buy or pass on a product? Could it be that the age of mindless accumulation is gone for good, …
Why You’ll See Tons of “New and Improved” Products Soon
Call it the recession lesson. The downturn caused many newly thrifty consumers to detour into the world of cheap toilet paper, store brand shampoos, and other generic necessities. And you know what these consumers discovered? The cheaper stuff isn’t half-bad. Often, the cheaper stuff clearly gives more bang for the buck. So why would …
Are You Mental? Retailers Try to Understand (and Exploit) the ‘Recession Mentality’
Is the recession over? It doesn’t really matter. Retailers and manufacturers realize that frugality will be the rule at least for the near future, and they’re trying to figure out how to reach the newly cautious, newly vigilant consumer.
