cereal

The History of Coupons

Continuing on with the riveting consumer-life lecture series, which covers topics such as “Self Checkout: Burden or Blessing?” and “Customer Service Confrontations Through the Ages,” today’s discussion takes a look back at the history of a marketing ploy that seems to give customers something for nothing.

Boo Berry Is No Substitute for Franken Berry

To save money, create a more simplified shopping experience, and potentially even increase sales, Walgreens, Kroger, Wal-Mart, and other stores are whittling down the options on their shelves. It’s a move that most consumers appreciate, at least in theory: Now they only have to consider 187 varieties of shampoo, rather than 248. But if …