There’s no mystery as to why companies give away swag during the Oscars to people in the movie business. The possibility that …
celebrity endorsements
How Celebrity Endorsements Can Backfire
Celebrities obviously bring attention to the products they endorse. That’s why manufacturers, retailers, and brands are willing to drop millions to get celebs as spokespeople. Yet a new study shows that sometimes, the celebrity …
So Does Kim Kardashian Endorse Any Products That Aren’t Dubious?
Celebrity endorsements rarely make much sense. Despite what Hulk Hogan and Troy Aikman have said, for instance, it’s foolish to pay double the retail price for a TV from Rent-A-Center. Even so, the endorsement-crazed “famous for …
