Another post from Ruchika Tulshyan:

Recession got you down? There’s a new way to reach a 1.3 billion-strong market. Rebrand your run-of-the-mill American product, launch a “luxury” ad campaign and sell it in China for 20 times what you sell it for in the U.S.

Don’t trust me? Pabst Blue Ribbon did it. The PBR beer that has hipsters paying $2 for a can was re-marketed and retails for a $44 bottle called “Blue Ribbon 1844” in China. Pabst Brewing Company insists the beer is a special brew only for China, different in taste from what they sell here. Even if that’s the case, it’s like Walmart trying to sell luxury bags at Louis Vuitton prices.