Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
Budweiser
Latest Beer Gimmicks: Boy Bands, Star Trek, Baseball Bat Flavor
What will marketers think of next to entice you into picking their beer out from the staggering number of beverage options available this summer? You might be surprised.
My Beer Can Is Better Than Yours: Aluminum Can-ovations for Better Beer Drinking
You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and they’re rolling out new cans with wider mouths and funky designs that they claim make for vastly superior …
Too Cold for a Cold One? Big Beer Companies Blame Mother Nature for Slumping Sales
Does bad weather correlate with less drinking? Well, perhaps it does with certain kinds of drinking. Unseasonably cold weather in Brazil, Europe and the U.S. is being blamed as one of the reasons sales are down in early 2013 for …
Budweiser’s New Pitch: Less Beer, Pay More
How’s this for a sales pitch: With Budweiser’s new can design, you’ll get less beer, and you’ll get to pay more per ounce. You’ll also get to support the aluminum industry.
Lawsuit Says Anheuser-Busch Beers Are Even More Watered Down Than You Think
Have Budweiser drinkers been less buzzed? Former employees at Anheuser-Busch breweries say that they routinely watered down popular beers such as Budweiser, Michelob, Natural Ice, and Bud Light Platinum.
Strange Brew: When the Bottle Matters More Than the Beer Inside
If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Budweiser Tries to Get All Sophisticated By Putting on a New ‘Black Crown’
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
Trouble Brewing: The Craft Beer Vs. ‘Crafty’ Beer Cat Fight
In this showdown, some beer enthusiasts prefer David over Goliath. But many drinkers aren’t aware of the difference between the two—and if they do, they might not care much.
How Budweiser Is Trying to Lose Its Stale Image and Appeal to Young Drinkers
The “King” isn’t dead. But considering that Budweiser has seen sales drop for more than two decades in a row, and that last year’s sales decrease of “just” 4.4% was considered a success, it’s hard to claim that the …
Is Summer the Season for Stockpiling Beer?
The world’s largest beer company recently confirmed that it’ll jack up prices on American beer drinkers this fall—just like it did last fall, and the fall before that. Do you detect a pattern? And do you think the pattern …
