Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
branding
Boo! Ghostwriting Grows in Age of ‘Book as Badge’
The craft of ghostwriting is a dark art of sorts, replete with secrecy and scandal. But lately, it’s also becoming a booming business.
Ghostwriters, once the preserve of politicians and celebrities, are in demand by a
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How to Stand Out Among 800 Million Facebook Users
It seems like everyone uses social media these days to help grow their business or personal brand. An ironic by-product of the success of social media, however, is that it’s become extremely hard to stand out amid all that …
How to Protect Your Kids From Commercial Culture
I recently walked through the children‘s section of a big box bookstore for the first time in a long time, and I was stunned. Then depressed. Then angry.
