Wal-Mart’s new money-back guarantee, like most retailer promises, look terrific on first glance. But the reality is that these guarantees are mainly empty marketing tactics, the commercial equivalent of a date pulling out his wallet with no intention of paying.
Retailers love that price-matching guarantees attract shoppers. At the same time, they hate it when customers actually try to take advantage of these policies.
Picture a sprawling 30,000-square-foot Best Buy store—only instead of electronic gadgets and games, every aisle inside the big-box center is devoted to firearms, bullets, and “tactical gear.” This is the hot retail concept spreading throughout the Midwest.
When successful, a store within the store will improve the appeal of both brands involved. That’s especially important for a retailer presumed to be on its deathbed.
With the launch of a new price-matching guarantee, electronics giant Best Buy promises “the end of showrooming”.
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Target is going on the offensive against showrooming: the cheap-chic retailer will now match the prices of identical items offered by competitors — even online competitors — year round.
Game consoles and tablets have been flying off the shelves. So have guns.
It’s never a good idea for stores to upset customers. Considering how important the holiday period is for retailers, right now is an especially bad time to get shoppers and employees agitated. Yet this especially big week for …
In today’s nonstop-discount marketplace, virtually every shopper has purchased an item at what seems to be a fair price — only to kick oneself a week later when it pops up in a much cheaper sale.