Retailers love that price-matching guarantees attract shoppers. At the same time, they hate it when customers actually try to take advantage of these policies.
Best Buy
Here Come Gun-Focused Retail Super Centers
Picture a sprawling 30,000-square-foot Best Buy store—only instead of electronic gadgets and games, every aisle inside the big-box center is devoted to firearms, bullets, and “tactical gear.” This is the hot retail concept spreading throughout the Midwest.
Can the Boutique ‘Store-Within-a-Store’ Concept Save Big Box Retailers from Extinction?
When successful, a store within the store will improve the appeal of both brands involved. That’s especially important for a retailer presumed to be on its deathbed.
Best Buy Swears Shoppers Don’t Have to Bother Showrooming Anymore
With the launch of a new price-matching guarantee, electronics giant Best Buy promises “the end of showrooming”.
5 Top Trends for 2013 Super Bowl Commercials
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Amazon’s Low Prices Are Targeted: Target’s Online Price-Matching Policy Becomes Permanent
Target is going on the offensive against showrooming: the cheap-chic retailer will now match the prices of identical items offered by competitors — even online competitors — year round.
For Most Consumers, Plenty of Holiday Shopping Left to Do
For Online Shoppers, It’s the Most Wonderful Frustrating Time of the Year
Take a look at the e-commerce sales totals from Black Friday and Cyber Monday, and it’s clear: Consumers are embracing online shopping like never before.
Sold Out Already? Holiday Season’s Early Hot Sellers
Game consoles and tablets have been flying off the shelves. So have guns.
What’s on Tap for Black Friday: Strikes, Protests, Anger – Oh, and Some Deals Too!
It’s never a good idea for stores to upset customers. Considering how important the holiday period is for retailers, right now is an especially bad time to get shoppers and employees agitated. Yet this especially big week for …
A Credit Card Promises to Do the Price-Matching Legwork for You
In today’s nonstop-discount marketplace, virtually every shopper has purchased an item at what seems to be a fair price — only to kick oneself a week later when it pops up in a much cheaper sale.
What’s With All the Leaked Black Friday Ads?
Retailers generally avoid publicizing their Black Friday specials far in advance because of the potential of hurting sales before the big day arrives. Who, for instance, would buy a 42-inch plasma screen RCA TV for $450 today …
