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Why We Need More Female Traders On Wall Street

The resignation of JPMorgan Chase exec Ina Drew in the wake of the banking giant’s recent $2 billion trading loss is troubling news for many reasons, but one of the most important rarely gets mentioned: Trading operations need more women, not fewer. There’s good reason to think women are much better-suited for the business than men.

How Baby Names Can Help Marketers Predict the Next Big Thing

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Few parents would admit to naming their baby after a hurricane. But unconsciously that might be exactly what many of us are doing — or at least appropriating the sounds of a name that, if the storm grows large enough, is uttered over and over on the news and in the course of casual conversation.

The Official Blog Post of Beer and Football: Why Sports Sponsorships Work

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The sixth MIT Sloan Sports Analytics Conference, taking place this weekend in Boston, is for a few thousand people on this planet the Woodstock of sports geekery. Think: Fantasy Football + Comic-Con + Math Olympics! I say this affectionately, and not only because I’m moderating a panel on motor sports. (In a prior life I [...]

What if the Top Tax Rate was 99.99%?

What should be the top tax rate for America’s wealthiest citizens? I recently wrote a post arguing why we should think about raising tax rates for the super wealthy. This evoked a range of responses from commenters. tnnumbers wrote: As others have mentioned, the wealthy no longer limit their investments to America, so even taking [...]

George Loewenstein gets real about behavioral economics

Economic theory often informs public policy. So it’s no surprise that, in recent years, as pockets of economists have taken a cue from psychology and started to form models that assume human beings are not always rational, money-driven decision-makers, policymakers would notice. Last year Mike Grunwald wrote a lengthy story on the topic. Yet George [...]