If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
beer
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Budweiser Tries to Get All Sophisticated By Putting on a New ‘Black Crown’
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
Trouble Brewing: The Craft Beer Vs. ‘Crafty’ Beer Cat Fight
In this showdown, some beer enthusiasts prefer David over Goliath. But many drinkers aren’t aware of the difference between the two—and if they do, they might not care much.
Craft Beer Gets the ‘Fast-Casual’ Treatment
Beer snobs, rejoice! Now you can have your cheap eats and fancy brew, too. A growing number of restaurants in the not-quite-fast-food category like Chipotle Mexican Grill and Smashburger are getting into the business of pouring …
Beer Enters the Dark Ages
Is black the new pale yellow? Things are looking that way when it comes to beer.
You’d Be Hard-Pressed to Find a Hotter Alcoholic Beverage Than Hard Cider
Hard cider has sometimes been portrayed as the old-fashioned “poor cousin to beer.” But unlike the uniformly sweet, fizzy ciders of the past, today’s alcoholic ciders can be dry, bold, fruity, and complex—enough to be interesting long after autumn’s come and gone. And unlike beer, which is mostly considered a “guy’s drink,” today’s …
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for …
No One Has to Work as Little as an American to Afford Beer
After a mere five minutes on the job, an American worker has earned enough money to be able to buy a beer. We’re #1!
Voting for Beer? Odd Election-Related Marketing Promotions
What do coffee, cookies, beer, airline flights, and organic tea have to do with the upcoming presidential election? Nothing whatsoever, really. But nowadays any major event—even one that’s potentially alienating, like the 2012 …
Hot Freebie List: Free ATMs, Free Lunch, Free Museums, Free Beer & More
Over the next few days, you’ll be able to grab a coffee, visit a museum, enjoy lunch out at a restaurant, rent some DVDs, and even throw back a bottle of beer for free. You’ll also be able to avoid paying fees while using an ATM …
At Long Last, Booze Comes to Walt Disney World’s Magic Kingdom
Man, I could use a drink. After a day of waiting hours in lines for rides that last three minutes, listening to overindulged children plead for overpriced treats and souvenirs and sweating it out under the hot Florida sun, many a …
