You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and …
How’s this for a sales pitch: With Budweiser’s new can design, you’ll get less beer, and you’ll get to pay more per ounce. You’ll also get to support the aluminum industry.
Last year, 409 new breweries opened in the U.S. That’s the biggest surge since the period just after Prohibition ended. After such a spurt, you might think that brewery growth would level off.
Cheaper beer prices? Free food for kids? How insulting!
After another year of huge growth, it’s clear that craft beer is big business—perhaps too big, or at least too snobby.
Is a $4 beer a bargain? It is at a professional baseball stadium, where the average cheapest beer was $6.10 for all Major League teams last season, and many venues charged around $9 for a “premium” draft.
Ever wonder which alcohol brands are most popular … among consumers who are too young to buy alcohol? Is daylight savings harmless, or does it cost us hundreds of millions of dollars annually? And most pressing of all, which celebrity do you wish was your insurance agent?
Have Budweiser drinkers been less buzzed? Former employees at Anheuser-Busch breweries say that they routinely watered down popular beers such as Budweiser, Michelob, Natural Ice, and Bud Light Platinum.
If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.