Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
What will marketers think of next to entice you into picking their beer out from the staggering number of beverage options available this summer? You might be surprised.
Now that Pabst Blue Ribbon is mainstream, the beer has lost some of its authentic, cheap no-frills appeal. The assumption is that another beer will take its place, but there are reasons why the “next PBR” might never come
You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and they’re rolling out new cans with wider mouths and funky designs that they claim make for vastly superior …
How’s this for a sales pitch: With Budweiser’s new can design, you’ll get less beer, and you’ll get to pay more per ounce. You’ll also get to support the aluminum industry.
Last year, 409 new breweries opened in the U.S. That’s the biggest surge since the period just after Prohibition ended. After such a spurt, you might think that brewery growth would level off.
Cheaper beer prices? Free food for kids? How insulting!
After another year of huge growth, it’s clear that craft beer is big business—perhaps too big, or at least too snobby.
Is a $4 beer a bargain? It is at a professional baseball stadium, where the average cheapest beer was $6.10 for all Major League teams last season, and many venues charged around $9 for a “premium” draft.
Ever wonder which alcohol brands are most popular … among consumers who are too young to buy alcohol? Is daylight savings harmless, or does it cost us hundreds of millions of dollars annually? And most pressing of all, which celebrity do you wish was your insurance agent?
Have Budweiser drinkers been less buzzed? Former employees at Anheuser-Busch breweries say that they routinely watered down popular beers such as Budweiser, Michelob, Natural Ice, and Bud Light Platinum.