You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and …
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More Booze Please! The National Drive to Lift Restrictions on Alcohol-preneurs
The craft beer industry has been on a tear, boasting a 17% rise in sales last year and continued growth expected going forward. Lately, it looks like a big surge is on tap not only for craft breweries, but small businesses that make wine and spirits as well.
Budweiser’s New Pitch: Less Beer, Pay More
How’s this for a sales pitch: With Budweiser’s new can design, you’ll get less beer, and you’ll get to pay more per ounce. You’ll also get to support the aluminum industry.
Think There are a Lot of Craft Breweries Out There Now? Just You Wait
Last year, 409 new breweries opened in the U.S. That’s the biggest surge since the period just after Prohibition ended. After such a spurt, you might think that brewery growth would level off.
Fenway Park Drops Beer and Food Prices … And Red Sox Fans Get Angry?
Cheaper beer prices? Free food for kids? How insulting!
As Craft Beer Gets Bigger, Will It Become More Like Big Beer? Or Perhaps Wine?
After another year of huge growth, it’s clear that craft beer is big business—perhaps too big, or at least too snobby.
Hurray for $4 Beers! Baseball Teams Stop Ripping Off Fans with Jacked-Up Concessions
Is a $4 beer a bargain? It is at a professional baseball stadium, where the average cheapest beer was $6.10 for all Major League teams last season, and many venues charged around $9 for a “premium” draft.
Weird Money: 9 Odd Factoids from Recent Consumer Surveys and Studies
Ever wonder which alcohol brands are most popular … among consumers who are too young to buy alcohol? Is daylight savings harmless, or does it cost us hundreds of millions of dollars annually? And most pressing of all, which celebrity do you wish was your insurance agent?
Lawsuit Says Anheuser-Busch Beers Are Even More Watered Down Than You Think
Have Budweiser drinkers been less buzzed? Former employees at Anheuser-Busch breweries say that they routinely watered down popular beers such as Budweiser, Michelob, Natural Ice, and Bud Light Platinum.
Strange Brew: When the Bottle Matters More Than the Beer Inside
If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Budweiser Tries to Get All Sophisticated By Putting on a New ‘Black Crown’
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
