Baby boomers are still looking out for their parents, even as they have fallen into the crosshairs of financial con artists themselves. It’s a bona fide boomer nightmare: they are becoming their mom or dad—at least as it …
Baby Boomers
American Dream Deferred: We Now Embrace More Modest, Personal Goals
The Latest Retirement Strategy: Become A Landlord
With interest rates at historic low levels, an adequate retirement-income stream has become difficult or expensive to secure. Increasingly, baby boomers say they will count on rental income to fill gaps.
They’re Just Not Making Retirement Like They Used To
As many Baby Boomers approach traditional retirement age, they’ve had plenty of time to watch their parents’ generation enjoy the golden years in style—with ample travel and leisure and a minimum of financial worries. Many …
Hey Kids of Baby Boomers, Forget About Your Inheritance
The heirs of wealthy Baby Boomers shouldn’t be assuming that they’ll be inheriting a pot of gold when their parents pass away. Less than half of millionaires who are members of the famously selfish generation—boomers, not their …
Too Cute to Fail: Grandparents Bailing Out Their Grandchildren
When times get tough, big banks and auto companies have the government to bail them out. Kids have their grandparents.
What’s New & Weird in Baby Formula, Cars, Beer, Gluttony, and More
I’m not sure why you’d want to buy a beer for a friend—or your dad—on Facebook. But you can now do so. Here’s a roundup of odd and interesting consumer news and trends.
Everything You Need to Know About Consumers, Part II
In Part I of this consumer factoid extravaganza, we learned all sorts of weird info about spending habits, housing costs, and family expenditures. For the sequel, we’re dealing with moms, Mexicans, McDonald’s, men’s dwindling DIY skills, the earning power of maiden names, how using a cell phone can be a sign of poverty, grandparents …
Need Work? You Might Want to ‘Have a Little Work Done’ on Your Face First
Frustrated older workers are discovering that all their decades of experience—not to mention all their wrinkles—are hurting their chances of finding jobs. So, to give off a more youthful appearance and boost the likelihood of getting hired, many out-of-work Baby Boomers are fudging their resumes and electing for cosmetic surgery.
Boomers Want to Keep Their Jobs. But Can They?
Study after study proclaims baby boomers make for smarter workers, nicer colleagues, kinder bosses, and, heck, just all-around better people than the rest of us. Maybe it’s all true; far be it for me to knock the collective talents of 78 million people. But it occurs to me: could it be that all this affirmation is lulling boomers into the …
Boomers: Put Off Those Hammock Dreams
Ah, retirement. For the 76 million people born between 1946 and 1964, those golden years of sipping Coronas by the pool don’t seem so far away. With the first wave hitting 60, baby boomers are only five years away from sailing off into the land of shuffleboard and bingo.
Not so fast, says a new study. Fully half of boomers are nowhere …
