Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Baby Boomers
Millennials: Turns Out the ‘Entitled Generation’ Is Willing to Sacrifice
The idea that all millennials act the same way, or that millennials as a group are entirely self-centered and unwilling to sacrifice is just plain wrong.
What Happens When We Reach ‘Peak Car’?
Despite several strong months of new-car sales in a row, the average American is driving less and less each year. Drivers have been hitting the road less for years in countries such as France, Spain, Belgium, Australia, New …
How Different Generations of Americans Try to Find Work
Do millenials approach the job hunt differently than their older counterparts in Gen X or the Baby Boom generation? It turns out that they do, sometimes in surprising ways. For one thing, despite the fact that millennials are …
Why Gen Y Loves Restaurants – And Restaurants Love Them Even More
We’ve all heard that young people in America today are very likely to have loads of student loan debt, relatively little cash to spend, and roommates they know as “Mom” and “Dad.” Interestingly, despite their strapped financial …
Senior Discounts That Really Aren’t
If there’s anything baby boomers hate more than aging, it’s the idea of being considered senior citizens. A collective aversion to ask for “senior” discounts or specials has prompted some companies and organizations to start …
Auto Screen Overload: Is There Too Much Tech in Cars?
In a column for Automotive News, Larry P. Vellequette risks getting labeled as a cranky old-fashioned fuddy-duddy by calling for a halt to the arms race for more and more video screens in cars. In the column, which he presumably …
Baby Boomers Like Discounts – Just Not the ‘Senior Discount’
The senior members of the Baby Boom generation are turning 65 at a clip of roughly 10,000 per day. Even so, the generation famous for being at the center of the “youth culture” of the ’60s, doesn’t particularly like to think of …
Wealth Transfer? Boomers Banking on a Mirage
Under-saved boomers have long believed that a tremendous generational transfer of wealth will save their retirement. Estimates have put the expected bequest from boomer parents at $10 trillion to $30 trillion. Well, don’t count on it.
Sandwich Generation: Old Story, New Problem
Boomers were the first to struggle en masse with both the financial needs of kids in college and retired parents outliving their nest egg. Now, the kids may be out of college—but moved back home. Meanwhile, mom or dad has not …
Has Graduation Season Become the Most Depressing Time of Year?
College graduation used to be filled with hope and excitement. Lately, though, it seems as if the feeling most likely experienced while dressed in cap and gown is that of dread, with visions of a future burdened by unemployment, …
Panic! Wine Prices Due to Rise
California grape prices, which increased significantly last year, are expected to keep rising as a grape shortage looms. This could translate into higher prices for grape juice, raisins, and, well, grapes just to eat. But who …
