Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
What will marketers think of next to entice you into picking their beer out from the staggering number of beverage options available this summer? You might be surprised.
You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and they’re rolling out new cans with wider mouths and funky designs that they claim make for vastly superior …
Does bad weather correlate with less drinking? Well, perhaps it does with certain kinds of drinking. Unseasonably cold weather in Brazil, Europe and the U.S. is being blamed as one of the reasons sales are down in early 2013 for …
How’s this for a sales pitch: With Budweiser’s new can design, you’ll get less beer, and you’ll get to pay more per ounce. You’ll also get to support the aluminum industry.
Last year, 409 new breweries opened in the U.S. That’s the biggest surge since the period just after Prohibition ended. After such a spurt, you might think that brewery growth would level off.
After another year of huge growth, it’s clear that craft beer is big business—perhaps too big, or at least too snobby.
Have Budweiser drinkers been less buzzed? Former employees at Anheuser-Busch breweries say that they routinely watered down popular beers such as Budweiser, Michelob, Natural Ice, and Bud Light Platinum.
If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
In this showdown, some beer enthusiasts prefer David over Goliath. But many drinkers aren’t aware of the difference between the two—and if they do, they might not care much.