Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
Anheuser-Busch
Latest Beer Gimmicks: Boy Bands, Star Trek, Baseball Bat Flavor
What will marketers think of next to entice you into picking their beer out from the staggering number of beverage options available this summer? You might be surprised.
My Beer Can Is Better Than Yours: Aluminum Can-ovations for Better Beer Drinking
You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and they’re rolling out new cans with wider mouths and funky designs that they claim make for vastly superior …
Too Cold for a Cold One? Big Beer Companies Blame Mother Nature for Slumping Sales
Does bad weather correlate with less drinking? Well, perhaps it does with certain kinds of drinking. Unseasonably cold weather in Brazil, Europe and the U.S. is being blamed as one of the reasons sales are down in early 2013 for …
Budweiser’s New Pitch: Less Beer, Pay More
How’s this for a sales pitch: With Budweiser’s new can design, you’ll get less beer, and you’ll get to pay more per ounce. You’ll also get to support the aluminum industry.
Think There are a Lot of Craft Breweries Out There Now? Just You Wait
Last year, 409 new breweries opened in the U.S. That’s the biggest surge since the period just after Prohibition ended. After such a spurt, you might think that brewery growth would level off.
As Craft Beer Gets Bigger, Will It Become More Like Big Beer? Or Perhaps Wine?
After another year of huge growth, it’s clear that craft beer is big business—perhaps too big, or at least too snobby.
Lawsuit Says Anheuser-Busch Beers Are Even More Watered Down Than You Think
Have Budweiser drinkers been less buzzed? Former employees at Anheuser-Busch breweries say that they routinely watered down popular beers such as Budweiser, Michelob, Natural Ice, and Bud Light Platinum.
Strange Brew: When the Bottle Matters More Than the Beer Inside
If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Budweiser Tries to Get All Sophisticated By Putting on a New ‘Black Crown’
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
Trouble Brewing: The Craft Beer Vs. ‘Crafty’ Beer Cat Fight
In this showdown, some beer enthusiasts prefer David over Goliath. But many drinkers aren’t aware of the difference between the two—and if they do, they might not care much.
