The term “consumers” is routinely used in place of “people” and “citizens.” While most people (consumers?) don’t notice or …
Andrew Benett
The True Meaning of Shopping
If you think shopping is a simple act based on simple human needs, you’re sadly mistaken. Either that or you’re a really good, amazingly efficient and unemotional shopper. For most consumers, shopping takes on meaning beyond a basic exchange of goods and currency, serving as therapy, entertainment, sport, drug, and sometimes, um, torture?
Q&A with Andrew Benett, Author of ‘Consumed: Rethinking Business in the Era of Mindful Spending’
Could it be that consumers aren’t quite as gullible as marketers, manufacturers, and advertisers have long assumed? Could it be that today’s consumers are smarter and more informed than they have ever been when it comes to deciding whether to buy or pass on a product? Could it be that the age of mindless accumulation is gone for good, …
