Amazon

How SmartPhones Level the Playing Field for Shoppers

Comparison shopping has never been easier. Forget about store circulars, let alone physically going to multiple stores to scope prices. With a smartphone and a price-comparison app, scouring the competition is as easy as entering a single store and punching in an item’s model number or scanning the bar code, then waiting a few moments to …

How Amazon Gets You to Stop Shopping Anywhere Else

Members pay $79 annually to join Amazon Prime, the service that gives customers two-day shipping on almost all Amazon orders at no extra charge. To the rational consumer, the question of whether or not the membership is worth it depends on how much they’d otherwise spend on shipping. But to Amazon, the $79 membership fee is a ploy to get …

Packaging Rage

You know the annoying plastic clamshell packaging that comes with so many of today’s consumer goods? The packaging that typically requires some combination of a razor, scissors, teeth, fingernails, an MIT degree, and way too much sweat, shouting, and cursing to open? The packaging that has drawn blood in my house on more than one …

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