Wal-Mart’s new money-back guarantee, like most retailer promises, look terrific on first glance. But the reality is that these guarantees are mainly empty marketing tactics, the commercial equivalent of a date pulling out his wallet with no intention of paying.
In just over a week, Kmart’s 30-second “Ship My Pants” spot — go ahead, say it quickly — has received close to 13 million views online. The viral hit should give the struggling retailer some much-needed buzz. It might also call …
What did the 2012 holidays teach us about the current state of shoppers—and, of course, the places where they shop?
Game consoles and tablets have been flying off the shelves. So have guns.
In today’s nonstop-discount marketplace, virtually every shopper has purchased an item at what seems to be a fair price — only to kick oneself a week later when it pops up in a much cheaper sale.
To get in on the Black Friday shopping deals in 2012, it’ll be necessary to skip dessert and miss the end of the football game on Thanksgiving night. Heck, you can start shopping the “Black Friday” bargains long before the …
The battle for holiday shopper dollars continues with the launch of the most impressive-sounding price-matching policy offered yet. As it turns out, the policy isn’t being offered by a retailer, but the payment processor PayPal.
When Target and Best Buy recently announced that they would be taking the fight to Amazon during the holiday shopping season by matching prices with major online sellers, many shoppers reacted with the thought: Well it’s about …
It’s that time of year again on Wall Street.