Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
What will marketers think of next to entice you into picking their beer out from the staggering number of beverage options available this summer? You might be surprised.
Now that Pabst Blue Ribbon is mainstream, the beer has lost some of its authentic, cheap no-frills appeal. The assumption is that another beer will take its place, but there are reasons why the “next PBR” might never come
Does bad weather correlate with less drinking? Well, perhaps it does with certain kinds of drinking. Unseasonably cold weather in Brazil, Europe and the U.S. is being blamed as one of the reasons sales are down in early 2013 for …
You know the phrase, “When the going gets tough, the tough go shopping”? There just may be some wisdom in that.
Ever wonder which alcohol brands are most popular … among consumers who are too young to buy alcohol? Is daylight savings harmless, or does it cost us hundreds of millions of dollars annually? And most pressing of all, which celebrity do you wish was your insurance agent?
Have Budweiser drinkers been less buzzed? Former employees at Anheuser-Busch breweries say that they routinely watered down popular beers such as Budweiser, Michelob, Natural Ice, and Bud Light Platinum.
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
Is black the new pale yellow? Things are looking that way when it comes to beer.