Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
alcohol
Latest Beer Gimmicks: Boy Bands, Star Trek, Baseball Bat Flavor
What will marketers think of next to entice you into picking their beer out from the staggering number of beverage options available this summer? You might be surprised.
After PBR: Will the Next Great Hipster Beer Please Stand Up?
Now that Pabst Blue Ribbon is mainstream, the beer has lost some of its authentic, cheap no-frills appeal. The assumption is that another beer will take its place, but there are reasons why the “next PBR” might never come
Too Cold for a Cold One? Big Beer Companies Blame Mother Nature for Slumping Sales
Does bad weather correlate with less drinking? Well, perhaps it does with certain kinds of drinking. Unseasonably cold weather in Brazil, Europe and the U.S. is being blamed as one of the reasons sales are down in early 2013 for …
More Booze Please! The National Drive to Lift Restrictions on Alcohol-preneurs
The craft beer industry has been on a tear, boasting a 17% rise in sales last year and continued growth expected going forward. Lately, it looks like a big surge is on tap not only for craft breweries, but small businesses that make wine and spirits as well.
Is Retail Therapy for Real? 5 Ways Shopping Is Actually Good for You
You know the phrase, “When the going gets tough, the tough go shopping”? There just may be some wisdom in that.
Weird Money: 9 Odd Factoids from Recent Consumer Surveys and Studies
Ever wonder which alcohol brands are most popular … among consumers who are too young to buy alcohol? Is daylight savings harmless, or does it cost us hundreds of millions of dollars annually? And most pressing of all, which celebrity do you wish was your insurance agent?
Lawsuit Says Anheuser-Busch Beers Are Even More Watered Down Than You Think
Have Budweiser drinkers been less buzzed? Former employees at Anheuser-Busch breweries say that they routinely watered down popular beers such as Budweiser, Michelob, Natural Ice, and Bud Light Platinum.
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
Budweiser Tries to Get All Sophisticated By Putting on a New ‘Black Crown’
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
Beer Enters the Dark Ages
Is black the new pale yellow? Things are looking that way when it comes to beer.
